A Vision Rooted in Excellence

Max’s Services was founded with a clear and ambitious purpose: to redefine appliance installation through precision, professionalism, and genuine care.

In March 2019, our founder Robert Toca, a seasoned logistics professional, launched the company with just one repair truck and a strong work ethic. With years of experience as a Regional Manager in top U.S. logistics companies, Robert built Max’s Services on a foundation of efficiency, service, and trust.

Our Story, Built on Precision

From one truck to a trusted partner in high-end appliance installation, our journey reflects precision, commitment, and growth.

2019

Founded with one truck and a vision: raise the standard of appliance installation.

2021

White Glove teams introduced. Trusted by premium brands for showroom-level installations.

2025

Certified Appliance Service launched — warranty & out-of-warranty repairs.

2020

Specialized in high-end appliance installation. Expanded operations across Virginia.

2023

Multifamily builder partnerships established, scaling to large bulk projects.

Our Story, Built on Precision

From one truck to a trusted partner in high-end appliance installation, our journey reflects precision, commitment, and growth.

2019

Started with one truck and a bold vision, evolving from compactor services into luxury appliance installation.

2021

White-Glove teams launched. Trusted by premium brands for complex, high-end installs.

2025

Certified Appliance Service launched — warranty & out-of-warranty repairs.

2020

Specialized in high-end appliance installation. Expanded operations across Virginia.

2023

Multifamily builder partnerships established, scaling to large bulk projects.

Our story, built on precision

Our Leadership Team

Robert Toca – Founder & CEO

When I started Max’s Services, my goal was simple: to bring precision and trust to every installation. Today, that vision continues as we set the standard for premium appliance services.

William Read – VP of Operations

My focus is ensuring every project runs smoothly — on time, at scale, and with the level of professionalism our clients expect. Our strength is in making complex installations feel seamless.

Kelly Zamorano
Internal Operations Manager

Ciro Herrera
Account Operations Manager (SC and NC)

Emiro Hidalgo
Regional Operations Manager

Want to join our journey?

From Big Moves to Bigger Growth

In 2020, Max’s Services made a decisive shift toward the luxury appliance segment, refining its focus to meet the demands of premium residential and multifamily installations. This strategic transition opened new doors in Virginia, North Carolina, South Carolina, and Georgia, where the company quickly became known for its attention to detail, technical skill, and client-focused approach.

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Builder Success Stories

At Max’s Services, we deliver proven results for builders who demand precision, reliability, and seamless coordination. From single-family homes to large multifamily projects, our certified teams execute with care, brand compliance, and on-schedule delivery—turning every partnership into a success story.

Real projects. Real impact. We partner with developers to deliver precise, on-schedule installations at scale across the Mid-Atlantic. Explore how coordination, quality, and speed come together.

Join Our Growing Team

Be part of the professionals behind our success. We’re always looking for motivated individuals ready to grow with us in a fast-paced, high-standard environment.